Executive Summary: say the essentials with style

What is an Executive Summary?

📕 The Executive Summary is the summary of your speech, presented in an appealing way, both in content and form, to captivate your audience and convey the key message.

"You don't get a second chance to make a good first impression." Coco Chanel

Extract the strategic message

Convey the essentials to your audience. It is important to determine:

• The main objective of your presentation
• The strategic information you want to convey to your audience
• Your expectations of your audience (decisions, actions)

Understand your audience and the context

Profile your audience and adapt your speech accordingly.

Why?

Depending on their role within the company, they have different:

• Concerns
• Pain points
• Brakes
• Needs
• Objectives

But they all have these things in common:

• They lack time
• They are over-solicited, sometimes by meetings of which they are not the target
• Their attention span is constantly decreasing (it is now 8 seconds - less than that of a goldfish)

 So why are they interested in your presentation? What will it do for them? How will you engage them from start to finish?

Market your message to reinforce your impact

We are in an age of beauty, experience seeking anddwindling attention.
The winning duo of your Executive Summary is thecombination of content and form.

"By combining audio and visuals, your information is retained at 65%, compared to 10% if it is only presented verbally" John Medina

 Compose your slide to guide understanding

• Reinforce the message with visuals: "A picture is worth a thousand words" Confucius
• Grab attention in 4 seconds
• Prioritize the information

 Speech: tell your Executive Summary

• Find the main character of your presentation
• Engage your audience in your story
• Add emotion
• Move your audience to action

Shall we accompany you?

An expert from MY VIRTUAL CLASSROOM will coach you through a coaching method developed on both the content and the form to create a powerful Executive Summary.

Step 1 : Preliminary study of your support

• Message identification
• Proposals for formatting

Step 2: Coaching

• Message extraction
• Powerful wording
• Selection of designs adapted to your audience and context

Step 3: Designing impactful slides

• Reinforce the words
• Grabbing attention

🎬 Will you take action?

Let's make it real!